We recently started developing our first pieces in Los Angeles, and one thing we kept coming back to was a fit issue so many women mention but rarely talk about openly: cup gapping.

As women’s bodies naturally change over time, many bras stop fitting the way they used to. Cups can feel too rigid, straps get tightened to compensate, and support often starts to feel restrictive instead of natural.

We wanted to explore a different approach.

Right now, we’re working through early sketches, fabrics, fit testing, and construction ideas focused on softer support, lighter structure, and pieces that move more naturally with the body while still feeling beautiful and elevated.

This section documents the process as it unfolds, from concept sketches and fabric sourcing to development meetings and early prototypes in Los Angeles.

Not just the final pieces, but everything happening behind them.